List Description
85% female and 15% male with most buyers profiled at being 50 years plus.
These customers are very familiar with direct mail as this list is predominantly mail order responsive from catalogue mailings as well as being mailed to often in acquisition campaigns for products including publishing, finance, insurance and lotteries.
After the initial acquisition these customers are then mailed quarterly with the list owner’s catalogue offering a variety of health and general merchandise products. The average dollar spend is at $55.00, with the majority paying via credit card.
This fully-personalised list is updated daily and well-maintained by the list owner’s own usage and third party rentals.