List Description
The Bradford Exchange sells limited edition collectable plates and dolls direct to the public via direct response. Their range of products is beautifully designed and crafted, and is in very high demand. The Bradford Group advertises extensively within the print media, which includes women’s
Magazines, sporting magazines and TV supplements, all generating a very high response rate.
A majority of their customers are repeat buyers and all are mail order responsive. The cost of the product range varies between $40.00-$450.00. Approximately 80% are female and approximately 50% of the customer base is aged 50+.
The file is updated every 6 months. It is preferred that the mailing is conducted by an independent mailing bureau.