Global Shop DRTV Buyers

List #

C-129

Quantity

Approximately 390,000 + Records Australia-wide

List Description

The Global Shop DRTV Buyers database is comprised of impulse buyers of a range of innovative household and personal products. These are high value customers who usually pay by credit card.

Ideal for health and beauty offers, children, education, astrology, cooking craft, charity, and gardening & lifestyle mailers.

These are high value customers. The average spend per order is $200 AUD. 95% of buyers have paid using a credit card. 33% have ordered using the internet.

Household Income 52% $52,000+ Per Annum

Age Band 34-64 years

Disposable Income Medium - High

Metro/rural Split 70% Metro

Home Owners 85% Own

Lenght of Residency 80% 3years+

State Breakdowns by Gender

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All Buyers

Gender	ACT	NSW	NT	QLD	SA	TAS	VIC	WA	Total
Female	3,212	47,983	1,512	32,181	11,577	3,038	35,805	18,754	154,062
Male	2,186	26,723	877	49,314	17,408	4,432	52,930	29,179	81,694
Total	5,398	74,706	2,389	49,314	17,408	4,432	52,930	29,179	235,756

Online Only Buyers

Gender	ACT	NSW	NT	QLD	SA	TAS	VIC	WA	TOTAL
Female	1,820	18,313	679	12,883	4,292	1,255	14,019	8,478	61,739
Male	1,500	11,488	384	7,318	2,511	611	7,559	5,014	36,385
Total	3,320	29,801	1,063	20,201	6,803	1,866	21,578	13,492	98,124

Selections:

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Gender
State
Recency
Value of Purchase

Data types

Pricing – Rates Per Thousand:

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Data Formats	Rate Per 1000:	Set Up:	Min Order:	Deliverability:
Rental of Postal Data	From $300.00	$300.00	5000 records	95%
Additional Selection Costs
Gender	$50.00
Recency	$50.00
State/Postcode	$50.00
0-3 Month Hotline Records	$350.00

Formats Available

CSV

Excel

Additional fee of $40 per 1,000 and $25 delivery

Delivery

2-3 Working Days

Requirements

A sample mail piece, telemarketing script, fax sample or email creative is required upon ordering for approval by the list owner
Lists are seeded with false names to detect unauthorised use
Payment is required prior to supply unless otherwise arranged
Written order confirmation and the completion of our List Supply Agreement is required prior to the supply of data

Restrictions

Unless specified the list is supplied for a one time use only
The list is not available for competitive products
Copying of any list is strictly prohibited
Unless otherwise approved the list is to be processed by an independent Mailing House, Fax Broadcaster or Email Broadcaster

Info

See List FAQ's for details on pricing calculation
Pricing subject to change without notice
Quantities available may vary upon the production of the actual list
Additional charges may apply for complicated selections or count requests

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