List Description
Customers are sourced from Direct Response TV and Catalogue Purchasers. They are 70% female and 30% male, with a significant portion of customers being multi-buyers. A very loyal customer base thought to be 35 - 64 years. Very familiar with direct mail acquisitions as this list is the basis for many successful campaigns and seeing significant roll outs for many different companies including:- finance, subscriptions, continuity and publishing.
The inclusion of Product Categories makes this an appealing list, including Entertainment, Health & Beauty, Home ware, DIY Hardware, Home Fitness and General Merchandise.
This is a Fully Personalised list, with Dead Mail and Do No Mail requests updated weekly.
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Age Range 35-64 years
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Average Houshold Income $52,000 - $130,000 Per Annum
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Household Composition - Older Families
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89% Owner Occupied
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41% 5 years plus residency