A highly credentialed database of 19,000 frequent global travelers who enjoy active, outdoor holidays.
The owner, an outdoor travel company, also provides traditional international holidays.
The file has been created from clients and referrals who initially responded to editorial and off-the-page-advertising in up market travel magazines and newspapers.
Most are over 40 are professional and have a high disposable income.
They are well traveled, well educated and discerning (always hotels, never tents).
Walking, cycling or boating with good food, good wine and an opportunity to sample the local culture completes a definitive profile.
The list is regularly used by the owner and meticulously kept up to date.
This database would be ideal for any holiday or travel related offer. Given the demographics, it would also be suitable for any offers that target active, adventurous people that enjoy the good things of life and can afford them.