List Description
This list consists entirely of consumers who have purchased products via direct marketing channels. It enables marketers to contact Australian households that are known responders to direct marketing offers having already made purchases via direct mail. There are several additional selection and segmentation options available including Recency, Frequency & Monetary Value.
The list is updated quarterly with new records. The data is verified to comply with Australia Posts postal address format standards. Additionally, the list is privacy compliant and is also regularly cleansed to remove privacy suppression and dead records.