List Description
The Greater Data Universe is the largest pool available in Australia. With over 10 million consumers sourced from 23 distinct sources the Greater Data Universe has the breadth and depth to provide prospects and insight for any campaign. Segmentation using over 350 discerning variables, combined with accurate and responsive consumer contact details and life stage trigger information, facilitates campaigns to be targeted at the right consumer at the right time. It contains rich insights regarding key demographics including age, household income, affluence factors, disposable income and property details. The property details include, value, last sale date, household size, land size and property features.