List Description
Transcape is a transaction based consumer data product, comprised of the combined transactional information from eight of the largest direct response organsiations in Australia. The resulting database is not only fully de-duped at a household level, but which also contains the combined transactional information of many hundreds of thousands of multi-buying households.
Transcape is built using only transactional activity recorded in the previous 24 months making it a factual source of known current purchasing behaviour across millions of Australian households.
In addition to the base transactional and geographic variables a number of additional profiling options are available, such as GeoSmart geodemographic segments and unique Market Spend Segments. These powerful segmentation tools offer the ability to perform highly targeted anaylsis to identify targeted households that are known to be direct marketing responsive as well as those that are new to the file, known to be in a growth phase or have a consistently high spend over their purchasing lifetime.
The Transcape database is regularly updated with many hundreds of thousands of records added and removed on a quarterly basis.
This highly responsive database can be segmented by the following criteria:
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Known purchasing history – date, value & volume
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Market spend segments
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Household demographics
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Geodemographics
Transcape is available to organisations outside the mail order industry, whose target audience are Australian consumers known to have purchased products or services via direct response media in the preceding 24 months.