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July Edition
Delivering up-to-date lists, insights and advice for effective Direct Marketing campaigns, for over 10 years.

The new financial year is a time of opportunity for those willing to be active in the market. Whoever you want to speak to, we can put you in touch.


Use the $20k tax carrot to your advantage

Small businesses are looking for the best way to invest their capital with the recently announced one-off $20,000 tax deduction windfall. If you've got something to sell them, it's a great opportunity to get your message in front of the right people with the Small Business List. The list includes more than 235,000 small businesses in Australia and is personalised in every instance to a senior key decision maker. You can target by business type, size and location, with postal, telemarketing and fax data available.


The key to successful B2B email campaigns

Generating leads and direct sales via email are attractive campaign options. But without up-to-date email addresses, these campaigns can be marred by low response rates. The key to success is access to accurate email lists. That is why the National Business Email List is so valuable. This 100% opt-in, privacy compliant list is based on data gathered from telephone interviews to verify company and contact details. Both email addresses and marketing consent are obtained during the phone interviews. The list is maintained on a regular basis and new email addresses added regularly as a result of ongoing verification interviews.


Connect with the future

With the pace of change in marketing these days, it's hard to know where to look to keep up with emerging trends. The ADMA Global Forum to be held in Sydney on 4-5 August 2015, is a great place to start. This two-day conference brings together the global leaders that are changing the world of data-driven marketing, media & advertising and the leader brands and case studies on Content, Customer Acquisition, Customer Retention, B2B Marketing, Data-Driven Marketing, Tech Trends and Media Connect.


Call me at Impact Lists, tell me who you’re looking for and I’ll give you a quick, accurate answer to your list requirement.

Caroline Gawron

Call: 1300 554 671
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