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Impact In Brief

January Edition
Delivering up-to-date lists, insight and advice for effective Direct Marketing campaigns, for over 10 years.



Whatever's on your marketing 'to do' list this year, we’ve got the lists for smarter targeting.

Do better business in 2015


Want to reach decision makers in the new year? Make your first decision to start with the REACH DM (Decision Makers) database, Australia’s premier personalised business list. This meticulously updated database gives you access to principal decision makers in 360,000 Australian companies from SMEs to large corporates. You’ll reach business owners, CEOs and executive decision makers in Marketing, HR, Finance, IT and Sales – or your money back. With our REACH DM Guarantee, any inaccurate records returned within 60 days will be refunded at the same rate they were charged. And until 31 January 2015, you’ll save $150 on the set up for any order over $550.

Boost response from survey responders



Target consumers who have opted-in to various online lifestyle surveys with the Cohort Survey Responders list. This privacy compliant database will be a powerful driver for your multi-channel campaigns this year with mail, email and telemarketing data. You’ll reach affluent market segments and understand their lifestyle interests including their attitudes to charities. Kick off your 2015 marketing plan with this effective list that enables you to segment by age, gender, income, interests and whether they rent or own their own home.

An invitation to the latest digital insights


Seeking a better understanding of how to embrace digital for customer advantage? IT and marketing leaders come together at this notable event to share their knowledge. Developing Your Digital Intelligence is brought to you by ADMA, CMO and CIO magazines. You’ll discover how to orchestrate a comprehensive digital strategy, the role of data in creating a customer-led organisation, how to make data your most strategic asset, and the role each executive including CMOs and CIOs must take to succeed in a digital-first world. Don’t miss this event held in Melbourne and Sydney in February.


A new year presents smart new ways to target your prospects.
Call me for a chat about how Impact Lists can help your business in 2015.

Caroline Gawron
  Call: 03 9044 0602
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