August is drawing to a close and
we encourage you to send it off with a bang.
In this week's email we're bringing you info on lists
targeting personalisation junkies, members of mail order clubs plus a
cost-effective way to use fax data. We also look at a new discussion paper released by the Australian Direct Marketing Association.

Identity Direct offers a marketing list with a difference, containing buyers who've purchased personalised items for children's gifts, school stationery needs and even customised labels. You name it, they'll have put their name on it before.

While email is more prominent in business communication, people often neglect the diehard medium of fax as a tool to sell. But consider this. These days, faxes are often sent directly to email addresses to save paper. With that in mind, perhaps something old is now a more attractive avenue to use.

And if you're looking for accuracy, plus a target market who's got the time to listen, the Palani mail order list is perfect for your needs.

Dont forget our regular website competition is on again, with a $100 Visa Gift Card to be won. Last time Jake Davies took home the gift card - who'll win it this time round? Onya Jake.

Jackie Chappell


Get personal and profit
Mark your product's name in the minds of those who like to personalise with the Identity Direct Database. A list boasting active
direct buyers who are mad about putting a name on products and
gifts - from labels and lunchboxes
to leading brand children's goods. Identitiy Direct doesn't just restrict you to buyers of personalised products either. Their full listing of general buyers is also up for grabs as well. And this month you can enjoy no setup fees before COB 31 August.
Start getting personal here.



Save funds with fax data
Get your message through to decison makers in a cost effective way with the Australian Fax Database. Whether it's the CEO, Finance Officer or Office Manager, let a decison maker scan their eyes over your product or service offer. Covering 440,000 companies Australia-wide, from Accounting practices to
obscure organisations like Zoos, faxing is still a straight forward and effective medium.
Start dialling up deals here.



Signed, sealed, delivered
There's no stronger resource for accurate data than mail order. The Palani list has one of the largest pools of Australian Health Orientated and General Mechandising Mail Order buyers. Perfect for targeting active consumers who are seeking general leisure products, these customers have time to spare for lotteries,
fundraising, even insurance products. This list is meticulously updated and cleaned, so you can be sure what you're are sending will arrive.
Get let into their letterbox here.



Whisper 2 women 4 $100
Let us know what the women on the She Said Database love to read about and you could win. Simply send an email to with the answer, and we'll pick one email at random to be the lucky winner who receives a $100 Visa Gift Card. Start searching our site here to find the answer. For full terms and conditions click here.



ROI made black & white
The latest white paper from the Australian Direct Marketing Association is not to be missed. Alan Rosenspan, DM guru from America, outlines his five tips for making your marketing dollar work harder. Even we learnt a few new tricks from this one.
Read Alan's insights here.



That's all for now.
Remember to talk lists or place an order,
call 1300 554 671 or email me at


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