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LISTS:
| List Name |
Childrens Product Purchasers |
| Datacard # |
C-125 |
| Quantity |
269,296 Australia & Nex Zealand |
List Description
General Merchandise: Direct response buyers who have purchased personalised products for the children they love. The majority of new names are generated in pre-Christmas activity between the months of August and December. Purchasers of these products are predominantly female. Products include:-
1. My Adventure Books are personalised children's story books for children aged 2-8 years.
2. Name Poems which are gender-matched and unique for children aged 0-7 years.
3. Name Clocks, which are targeted at parents and grandparents of children aged 2-10 years.
Identity Direct: Purchasers are direct response buyers who have purchased personalised products for gifts. The range includes growth charts, labels, lunch boxes, pens, pencils, Disney, Sesame Street, Nickelodeon and Marvel licences have added to the much loved Identity Direct range.
Catologue: Purchasers are direct response buyers who have purchased products both personalised and non personalised from the Identity Direct catalogue which has over 500 individual products. The catalogue is distributed several times a year and the database is updated quarterly. Purchasers of these products are predominantly female.
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Formats Available
| ASCII or MS Excel File, Hard Copy, Self Adhesive Labels. |
Geographic Breakdown
| Australia |
128,020 records
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| New Zealand |
11,371 records |
Selections
| Gender
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| Recency
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| Country/State/Postcode
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| Product Type
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| Relationship to Child
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| Child's Date of Birth
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| Multiple or Single Purchase
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| Relationship to Child
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| Child's Date of Birth
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| Lifetime Value of Purchasers |
Pricing - Rates per Thousand
Other
| Set Up: |
$300.00
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| Minimum Order: |
5000 records
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| Deliverability |
95% |
10% GST applies to all pricing, including the minimum order requirement.
Gender Breakdowns
| Gender of Purchaser |
Female |
Male
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89% |
11% |
Purchasing Breakdowns
| Single & Multiple Purchasers |
Single |
Multiple
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46% |
54% |
Restrictions, Requirements and Info
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Delivery time is 2-3 working days - See List FAQ’s
for details on pricing calculations - Unless specified the list is supplied for a one time use
only - Lists are seeded with dummy names to detect unauthorised use - A sample mail pack is
required upon ordering for approval - The list is not available to competitive products -
Unless arranged otherwise, payment is required with order ? We require confirmation of your
order in writing and completion of our List Supply Agreement - Quantities available may vary
upon the production of the actual list - Pricing is subject to change without notice -
In some cases, the list may need to be processed by an independent Mailing House, Fax Broadcaster
or Email Broadcaster - Additional charges may apply for complicated selections -
Copying of any list is strictly prohibited -
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