General Merchandise: Direct response buyers who have purchased personalised products for the children they love. The majority of new names are generated in pre-Christmas activity between the months of August and December. Purchasers of these products are predominantly female. Products include:-
1. My Adventure Books are personalised children's story books for children aged 2-8 years.
2. Name Poems which are gender-matched and unique for children aged 0-7 years.
3. Name Clocks, which are targeted at parents and grandparents of children aged 2-10 years.
Identity Direct: Purchasers are direct response buyers who have purchased personalised products for gifts. The range includes growth charts, labels, lunch boxes, pens, pencils, Disney, Sesame Street, Nickelodeon and Marvel licences have added to the much loved Identity Direct range.
Catologue: Purchasers are direct response buyers who have purchased products both personalised and non personalised from the Identity Direct catalogue which has over 500 individual products. The catalogue is distributed several times a year and the database is updated quarterly. Purchasers of these products are predominantly female.
Formats Available
.csv, Excel, Self Adhesive Labels ($40 per 1,000 additional)
Geographic Breakdown
Australia
128,020 records
New Zealand
11,371 records
Selections
Gender
Recency
Country/State/Postcode
Product Type
Relationship to Child
Child's Date of Birth
Multiple or Single Purchase
Relationship to Child
Child's Date of Birth
Lifetime Value of Purchasers
Pricing - Rates per Thousand
Mailing Data:
$295.00
Other
Set Up:
$300.00
Minimum Order:
5000 records
Deliverability
95%
10% GST applies to all pricing, including the minimum order requirement.
Gender Breakdowns
Gender of Purchaser
Female
Male
89%
11%
Purchasing Breakdowns
Single & Multiple Purchasers
Single
Multiple
46%
54%
Delivery
2-3 working days
Requirements
A sample mail piece, telemarketing script, fax sample or email creative is required upon ordering for approval by the list owner
Lists are seeded with false names to detect unauthorised use
Payment is required prior to supply unless otherwise arranged
Written order confirmation and the completion of our List Supply Agreement is required prior to the supply of data
Restrictions
Unless specified the list is supplied for a one time use only
The list is not available for competitive products
Copying of any list is strictly prohibited
Unless otherwise approved the list is to be processed by an independent Mailing House, Fax Broadcaster or Email Broadcaster
