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Impact In Brief

September Edition
Your up-to-date source of lists, insight and advice for over 10 years.


Mail still delivering


With inboxes full to the brim, it's good to know the letterbox is still a successful method of reaching your audience. An Australia Post survey has found that 72% of residents and 74% of small businesses read the addressed mail they receive. And, it turns out, mail is the preferred communication channel across most sectors.

Hey big spenders


Want a high hit rate of high value prospects? Our Global Shop Direct Buyers database highlights impulse buyers of innovative household and personal products. With an average spend of $200 per order, 95% of these buyers have paid with credit cards and 33% have ordered online. Hit them up with offers for health, beauty, children, cooking, charity, gardening and lifestyle.

Privacy changes go public


Got a spare $1.7 million? That's the potential fine imposed for failing to comply with new Australian privacy laws that come into effect on 12 March, 2014. If you can't afford to get it wrong, join ADMA's Spotlight on Privacy Series II, which will prepare you for the new regulations. Or enrol in their upcoming Privacy and Marketing Compliance course.

That rounds out our September round up. Call me to discuss how Impact Lists can help you this month.

Amanda Tannahill

Call: 03 9044 0608

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