Data Pools (Cooperatives)


Target millions of Australian consumers through the responsive transactional data of a consumer data pool (cooperative).

A data cooperative is membership based and uses consumers’ actual transaction history to predict how they will buy in the future.

Targeting consumers based on their purchase history is the most effective and cost efficient way to prospect. It provides highly responsive prospect names, thereby improving your return on investment.

Members anonymously contribute their customer information into the data pool. In return, they can either rent list data at attractive industry rates, or licence predictive database appends to boost internal activities.

Membership is open to any organisation whose customer records comply with the data pool’s requirements.

Membership benefits include:

• Access to sectors of proven responsive buyers not available in other lists

High performance data that will regularly out-perform traditional lists

Lower cost data - enjoy attractive, discounted industry rates 

No membership fees – pay only for the data you use

• Verified and Fresh – multi sourced and verified 
regularly by active marketers’ activities     

Volume – a large volume data pool of B2C records

Nett Names – mailing lists are supplied de-duped
 against contributed data      

Select look-a-likes – base list selections on your customer data profile    
For more information call 1300 554 671 or email     

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1300 554 671

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