Data Profiling

In recent years many companies have utilised data profiling to increase their direct marketing options. You can ensure maximum return on investment by marketing to prospective clients that have been identified through the profiling of your existing client database. Identify your best performing clients and we can then 'wash' them against the Consumer ProspectPlus database to profile your data and pinpoint the important characteristics of your clients. Using the information gleaned from this process Impact Lists can then identify "look alike" prospects. This process maximizes the opportunity for response and acquisition.

Your data is matched to one of 45 Demographic Profiles. Additionally it is profiled by Age, Household Income, Disposable Income, Tenant/Owner, Property Value Index, Household Composition, as well as a Credit Risk factor.


Once your data has been profiled we will provide you with a detailed Profile Report that graphically displays your customer's characteristics. We will then work with you to identify highly targeted prospect lists that will improve the performance of your acquisition campaigns. The beauty of this service is that there is NO CHARGE to profile your data. We will provide you with your detailed Profile Report free of charge - you only pay a fee for any subsequent prospect lists you access.

So, start the ball rolling on profiling your data today. Contact and explore the possibilities and benefits of data profiling.

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