Consumer Lists - Direct Marketing Channels

Use consumer lists to target potential customers. Select one or more channels to communicate directly with these individuals. Consumer Lists tend be either Direct Response or Lifestyle lists and almost ALL are fully personalised.

Direct Response Lists

Direct response lists are a compilation of individuals who have purchased products or services by responding to a direct response offer. These are through mailing lists, emailing lists, magazine or newspaper advertisements, online advertisement or radio and television promotions.

Lifestyle Lists

Lifestyle type lists contain comprehensive information that is compiled from responses to self completed questionnaires on consumer lifestyle, product range, purchasing intentions and other detailed information about themselves. Lifestyle lists available as mailing lists, telemarketing lists, email lists and SMS lists.

Direct Marketing with Consumer Mailing Lists

Using consumer mailing lists to contact prospects allows you to get information about your products and services directly into the hands of the people who may be interested. Direct mail can be highly effective in Business to consumer communications if it is properly planned and researched. Key to the success of a direct mail campaign is a high quality consumer mailing list.

Direct Marketing with Consumer Telemarketing Lists

Business to consumer telemarketing is an effective marketing strategy enabling direct communication with an individual from your ideal target market. Using a business to consumer telemarketing list can help a business to:

• Sell products & services directly
• Generate leads & appointments
• Follow up responses to direct mail campaigns
• Build its database

Direct Marketing with Consumer Email Lists

Email marketing continues to grow in popularity as a means of communicating with prospective customers. Whilst email direct marketing has not replaced snail mail as a channel, it is definitely an option that should be considered either on its own or as part of a comprehensive business to consumer direct marketing strategy. Direct marketing with consumer email lists is cost effective, efficient, reliable and can generate instant results. Measuring response rates is simple and your ROI (return on investment) is easily calculated.

Consumer Lists Terms & Conditions

• Consumer Lists are available for Rental (once only use) or Purchase (ongoing use) as specified in the Consumer List Supply Agreement.
• Consumer Lists are seeded with dummy names to detect unauthorized use of Consumer Mailing, Consumer Telemarketing, Consumer Email Lists and Consumer SMS Lists.
• Creative samples are required for Consumer Mailing Lists. Script samples are required for Consumer Telemarketing Lists.
• Unless otherwise arranged payment for the Rental or Purchase of a Consumer Lists is required prior to delivery.
• We require confirmation of your Consumer List order in writing and completion of our Consumer List Supply Agreement.
• Consumer List quantities may vary upon the actual production of the list.
• Pricing for Consumer Mailing Lists, Consumer Telemarketing Lists, Consumer Email Lists and Consumer SMS Lists is subject to change without notice.
• Additional charges may apply for complicated Consumer List selections.
• Copying of any Consumer Mailing List, Consumer Telemarketing List, Consumer Email List and Consumer SMS List is strictly prohibited.
• Using a Consumer Mailing List, Consumer Telemarketing List, or Consumer Email List to enhance another Database is strictly prohibited.
• Please allow 2-3 working days for delivery of Consumer Lists.